A Unique Giveaway Marketing Efforts

Marketing experts spend a great deal of time trying to understand the best advertising methods that really work. Although there are a lot of theories out there, and everyone has their own method that works for them, one thing is for sure: customers love freebies. Have you ever tried doing a contest on social media using a free product or service as a prize? If you have, you know that it’s a great way to get the word out about your business.

Many businesses routinely give away freebies to their customers (or even to their potential customers) as a way to get the word out about their business. Even though the medium frequently changes (giving away pens, T-shirts, air fresheners, etc.), the goal remains the same — when you give something with your logo on it that’s useful to a customer, it can increase your customer base and your profits.

Why Choose Something Like an Adhesive Screen Cleaner?

The key word here is “useful.” It’s not going to benefit your business very much if you give away something that your customers don’t need, or that they already have a lot of. Even though pens are popular giveaway items, they’re not always appreciated by everyone. More often than not, they end up getting forgotten on the floor of a car, or pushed to the back of a junk drawer in the kitchen.

An adhesive screen cleaner, that sits on the backs of phones or tablets, is very different from other giveaways. Not only is it useful in that everyone appreciates having a clean cell phone screen, but it’s unique too. An adhesive screen cleaner is a giveaway your customers will love, and they’ll remember it too, because chances are, they don’t have one. Yours will be the first one they ever see, which in turn, will help them to remember your company.

Smart Advertising

Another important tip marketing experts have often shared is that when you can find a way to keep your company logo in front of your customers for a significant period of time each day, you’ll make a bigger impression. That makes an adhesive screen cleaner the perfect choice. Your cleaners will feature your company logo, and they will be prominently placed directly on your customers’ cell phones, tablets or other electronic devices. Think about how often you use your cell phone in a day. Your customers use theirs frequently too. That makes giving away an adhesive screen cleaner a really smart way to advertise.

Find the Best Advertising Space for Your Business

Advertising in the right place is just as important as what you have to say in your ads. You probably spend a lot of time finessing your marketing material to convey just the right message, but how much time have you spent analyzing where to broaden the reach of your marketing efforts?

Ask the Right Questions
To find the best space for your marketing message, think about where your customers are:

What do your customers do for a living?
What do your customers do for fun?
What TV shows do your customers watch?
What radio stations do your customers listen to?
Do your customers read news in a paper or online?
What websites do your customers frequently visit?
What kind of giveaway would your customer remember you by?

In selecting advertising space, it’s important to get your message to the places where your potential customers are likely to be. Ever blasted your marketing out to the world only to receive nothing in return? It’s equivalent to a fisherman randomly going out into the ocean and casting his net without a clue as to whether there are actual catches to be had. Make sure you know where your fish hang out before casting your net.

Think Beyond Normal
Sometimes this requires thinking outside the box.

Traditionally, marketing efforts focus on the same old marketing channels, such as TV, radio, and print. To keep up with modern marketing trends, you have to think beyond what’s worked in the past, and look for new ways to get your message broadcast to the most potential customers.

Hence the internet. It is safe to say that where traditional channels dominated for decades and decades, the age of the internet has taken over. Companies like Apple, Google, Olark, Twitter, and LinkedIn have literally made billions by either being the first to optimize or get in front of the internet craze. Startups have since made millions by approaching the masses online in a new way, like Imgur, who saw a need online, started an app, and proceeded to become a stable in millions of people lives.

All that to say, your target market is online and taking advantage of the internet every single day. Companies have proven that if you can get in front of your market online you can generate viral amounts of traffic for cheap or free. Take advantage of the new markets before they become the old markets.

In the same vein, find products that think outside the box, maybe tapping a new marketing space like screen cleaner stickers that are customized with your logo and info but sit on the backs of phones or tablets. These products are innovative and take up some primetime space.

At Pristine Screens, we help businesses get their message out to the widest audience possible through custom sticky screen cleaners.

Features to Expect in Future Smartphones

Smartphones are the most common thing now. They are much different to the so called mobiles. As the name already indicates they are much smarter than the mobile phones. These are handy devices that every person uses as means of communication with friends and relatives. Earlier the phones were simply used for calling purposes. But now with advancement in technology phones are used for multiple purposes. A simple smartphone is now loaded with multiple apps, cameras and of course the primary calling functions.

It is expected that the future smartphones are going to have certain features which are going to make the phones even more powerful. The features that might make their way are –

1. Augmented reality- This something that provides us more information by combining the computer data so that we have real life experience of what we see. It will give you all relevant information by the use of your phone’s camera. The augmented reality apps that is available now makes use of the GPS to provide information. But now it has limited recognition accuracy which is expected to increase in the coming years.

2. Flexible screens- There might be a time when you can adjust the size of the screen according to your needs. Suppose you want to play a game or watch a video you can do that by folding and unfolding the portable screen size. This can be made possible with the help of Organic Light-Emitting Diode (OLED) technology.

3. In-built projectors- Not only the screen, we hope that you will be able to show movies to your friend and family by projecting the screen in an appropriate place. This has the mightiest possible chance of replacing the TV that is used as gaming consoles.

4. Seamless voice control- Though voice control has been there in earlier phones but the voice recognition function was the best one. In the later years, it is expected that there would be seamless voice control that might take interactivity to the next level.

5. 3D screens and holograms- Many of the Smartphone have high-defined cameras that offer sharper resolutions than the human eyes. Still, our thirsts for good photos are not over. The companies are thus, now moving their focus from the 2D smartphones to the 3D smartphones. The next in this route is likely to be the holographic projections. This will enable you to resize your photos to whichever size you like removing out the unnecessary things.

We guess that you are already excited to think of the things. Imagine what you would do if you get all these features in your handheld smartphone. Isn’t the idea awesome? Yes, it is definitely. All you have to do now is hold your breath, and wait for the awesome features to come to the market.

Smart Tips Recruitment Agencies To Hire The Right People From Experienced

When it comes to reaching your business goals, finding the right people for the company is one of the most important factors that greatly affects the success of your business. However, it has also been one of the most difficult undertakings many business owners struggle with. It is a good thing that the challenge has become acute these past few years due to hyper-competition in the global business area.

Organizations are facing an increasing demand to move and innovate at an unprecedented speed. Moreover, employees are now looking beyond salary and position when choosing a job, so traditional talent attraction and recruitment strategies may not be as effective anymore. It is thus important for companies to review their talent recruitment strategy and see if it still suits their current requirements and can address ongoing changes in the job market.

One of the reliable recruitment agencies that has the right experience shares some tips in hiring the right people for the job. First, you must align your recruitment strategy with your overall corporate strategy. The positions you want to fill, the number of people you want to recruit, the quality of talent you are looking to engage and the content of your offers should be based on specific and clearly defined business goals.

Secondly, ensure a well-organized process or system. Just like in your other business processes, establishing SOPs for your recruitment process is crucial. Following a system and obtaining the guidance of top job consultants will help the business avoid costly recruiting mistakes. Hiring the wrong person is one of the costliest and time-consuming mistakes a company can make. A well-ordered and structured recruitment process also puts an emphasis on the professionalism of your organization.

Additionally, working with the experts is a smart move. This is not a time to cast your recruiting net randomly into the talent pool. You need a focused, systematic route that will allow you to reach out to the most qualified candidates for your needs. This can only be possible with the help of leading head-hunters, who will have the network and resources to match you with the most suitable people to include in your team, within the budget and timeline you have specified. Remember that effective recruitment is not a one-time project, but rather, an ongoing task.